Would you like fries with that?

If you come back, within the next 7 days, you’ll receive a free app with every dinner purchased.

For one more dollar you can add a pretzel and have a 24oz beer instead of 12oz beer and no pretzel.

Everywhere you go upsells are being presented to you.

And for a good reason.

Did you know:

Upselling increases revenue by 10-30% on average.

You can read more about the upsell stats here.

In the past, I’ve showed you ways to create an offer.

However, I never showed you an example of an upsell email sequence to increase sales.

Well, guess what?

Milk Money Marketing is going to show you a sequence that you can implement today.

Are you ready?

Buckle up and let’s go! 🚀

4 Step Upsell Email Sequence 🙌🏻

This email sequence should be used as soon as a customer has signed up or purchased something from your business.

For this example, let’s say I purchased a candle from Rocking Candles.

Email #1

Subject: (Insert First Name’s) (Offer) is here!

Email Copy

Here’s your [Insert what they signed up for], [First Name]! [Insert image of what they signed up for]

Here’s what to do next:

[Insert step #1]
[Insert step #2]
[Insert step #3]

Then, if you want [Insert the same bonus incentive you gave on the thank you page]...

[Reply back to this email, call this number, or Click Here: LINK].

Talk soon!

[Insert your name]

[Insert your business]

Email #2

Subject: It’s my fault

Email Copy

Hey (Name),

I noticed you still haven’t (insert upsell offer they didn’t take action on)

I think this is my fault. I probably forgot to tell you [Insert new information that they didn’t know before about the bonus].

Or you’re wondering one of these three things:

Will [Insert your bonus] actually work for me?

Will I actually use this?

Do I trust that [Insert your bonus] is the right solution?

To help answer those questions...

[Insert rebuttal to objection #1 - address who is this bonus for]

[Insert rebuttal to objection #2 - address why they need it]

[Insert rebuttal to objection #3 - insert credibility]

Hopefully this clears things up!

CLICK HERE TO [INSERT CALL TO ACTION THEY DIDN’T COMPLETE]

Thanks,
[Insert your name]

[Insert your business]

Email #3

Subject: I’m Concerned

Email Copy

For some reason you asked for [Insert what they originally signed up for] but you still haven’t [Insert the call to action they didn’t complete].

Is everything okay?
Let me know how I can help!

[Your Name]

P.S. [Insert your best fact - extra bonus, add credibility, add urgency or excite them to take action]

Email #4

Subject: (Insert Name) LAST CALL

I’m checking in to let you know this is your LAST CHANCE to get (offer). When the clock strikes midnight tonight, the offer is gone forever!

But we don’t want you to miss out in case you still want:

So email us now and we’ll send your (offer) code!

Best,

P.S. If you email us know, we’ll send the (promo offer code), a (another offer) and you will get (offer)

Boom!

The upsell sequence is there. ⬆️

All you need to do is take action. 🤟🏼

Resources We ❤️

BetterHelp - Mental health is #1. Talking to a professional will do wonders for you! Awareness is critical to growth 🙂

Groundswell Systems - Trying to consolidate your marketing tools and communicate more effectively with your customers? Take a peek 👀

Until Next Week 🥛

Have the best weekend and keep sending your feedback!

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