April 7, 2023

(4min read)

Hi 👋

What if the Jedi Knights didn’t have Darth Vader?

Imagine if there was no Voldemort for Harry Potter?

What if Daniel LaRusso didn’t have Johnny Lawrence?

(Side-note: There’s a strong case that Daniel LaRusso was the bully and more information here to back it up) 🤣(4min video)

What do all of those have in common?

There was resistance which made them stronger and better in the long run.

And you and I face it everyday too.

Your business will always face resistance.

So what do you do?

YOU GO ON THE OFFENSIVE.

Below Milk Money Marketing breaks down the 5 marketing challenges we see most for small businesses and how you can overcome them.

Nobody puts Baby in the corner.

Are you ready to identify and beat the resistance?

I know you would be.

Let’s go! 🚀

⚠️5 Small Business Marketing Challenges ⚠️

Small businesses face a variety of marketing challenges such as:

✅ Limited budgets

✅ Limited resources

✅ Competition from larger businesses

✅ The need to stand out in a crowded marketplace.

✅ Measuring Success

Here are some ways to overcome these challenges:

💰 Limited budget: As a small business, you may not have a large marketing budget.

To overcome this challenge, focus on low-cost marketing tactics such as social media, email marketing, content marketing, and SEO. You can also consider partnering with other businesses to share marketing costs and reach a wider audience.

⌛️ Limited resources: Small businesses may not have a dedicated marketing team or the resources to hire an external agency.

To overcome this challenge, consider outsourcing certain marketing tasks such as graphic design, copywriting, or social media management. You can also empower your existing team to take on marketing responsibilities and provide them with training and resources to succeed.

🏢 Competition from larger businesses: It can be challenging for small businesses to compete with larger companies that have more resources and brand recognition.

To overcome this challenge, focus on your unique value proposition and what sets your business apart from the competition. Emphasize your personalized customer service, expertise, and niche focus to attract customers who value these qualities.

👨‍👩‍👧‍👦 Standing out in a crowded marketplace: With so many businesses competing for attention, it can be difficult to stand out.

To overcome this challenge, focus on creating a strong brand identity that reflects your business's personality and values. Use creative marketing tactics such as influencer marketing, experiential marketing, or guerrilla marketing to grab attention and differentiate yourself from the competition.

📊 Measuring success: It can be challenging to measure the success of your marketing efforts, especially if you don't have the resources for sophisticated analytics tools.

To overcome this challenge, focus on tracking key metrics such as website traffic, social media engagement, email open rates, and conversion rates. Use these metrics to identify what's working and what's not, and make adjustments to your marketing strategy accordingly.

Awareness is critical to your success.

Identify the gaps. Make a plan. Execute everyday!

❤️ Resources We ❤️

Mile Square Labs - Build a strong sales engine. MileSquareLabs implements processes that drive growth 🚀 

Groundswell Systems - Drive customer engagement and leads with a complete online business platform.

Every referral that closes, for Groundswell, gets Apple Airpods. Reach out for the details.

Beehiiv - Easiest way to create a newsletter 📝

🥛Until Next Week 🥛

Have the best weekend and keep sending your feedback!

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• Scale 1-10, how are we doing?

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Want to learn how others are approaching their marketing strategy?

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Explore Often 🚀 Be Kind ❤️ Have Fun 🤟🏼