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Today we are talking about 7 email tips that will help build engagement, attention and value.

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7🔥 Email Tips

Email is an effective way to engage with customers and build long-lasting relationships.

Here are some tips on how to engage customers through email:

1. Personalize your emails: Address your customers by their name and segment your email list to target specific groups of customers with personalized content that resonates with them.

2. Use attention-grabbing subject lines: Your subject line should be attention-grabbing, concise, and relevant to the content of the email. It should entice the customer to open and read the email.

3. Provide valuable content: Provide valuable content in your emails that is relevant to your customers. This could include industry news, tips and tricks, or exclusive offers.

4. Use visuals: Use visuals such as images and videos to break up the text and make the email more visually appealing. Make sure the visuals are relevant to the content and support the message you're trying to convey.

5. Include clear calls to action: Include clear calls to action that encourage the customer to take a specific action, such as visiting your website or making a purchase. Make sure the call to action is relevant to the content and easy to follow.

6. Optimize for mobile: Ensure your emails are optimized for mobile devices, as many customers now use their smartphones to read emails. Make sure the email is easy to read on a small screen and includes a clear call to action that is easy to click on.

7. Test and measure: Test different elements of your emails, such as subject lines, calls to action, and content, to determine what works best for your customers. Use metrics like open rates, click-through rates, and conversion rates to measure the effectiveness of your emails.

Here are some examples of effective email subject lines that can increase open rates and engagement:

1. Personalization: "John, we have an offer for you" or "Sarah, don't miss out on this exclusive offer."

2. Urgency/Scarcity: "Limited time offer - 24 hours only!" or "Only a few spots left - claim yours now!"

3. Curiosity/Teaser: "You won't believe what we have in store for you" or "Something big is coming - stay tuned!"

4. Social Proof: "See what others are saying about our product" or "Join the thousands of satisfied customers who have tried our product."

5. Clear Benefit: "10 ways to save money on your next purchase" or "Get in shape in just 30 days with our fitness program."

6. Humor: "Don't make these email mistakes (unless you want to look like a fool)" or "We promise not to send you cat videos (unless you ask nicely)."

Remember to keep your subject lines concise, relevant to the content of the email, and aligned with your brand's tone and voice.

Also, avoid using spammy words or symbols that can trigger spam filters and harm your email deliverability.

Finally, test different subject lines to determine what resonates best with your audience and continually refine your email marketing strategy.

❤️ Resources We ❤️

Mile Square Labs - Build a strong sales engine. MileSquareLabs implements processes that drive growth 🚀 

Groundswell Systems - Drive customer engagement and leads with a complete online business platform.

Every referral that closes, for Groundswell, gets Apple Airpods. Reach out for the details.

Beehiiv - Easiest way to create a newsletter 📝

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