The Banana Show 🍌

The voice was loud, yet subtle.

"Hey, do you want to see the banana show?"

That was the question my friends and I were asked while we strolled through the Red Light District in Amsterdam 🚨

"WTF is the banana show?"

As other tourists, young and old, hustled on by, we were intrigued.

Our questions were flying out faster than shots at spring break in Cancun.

What happens at the banana show?

Who's involved?

How much?

Are any bananas hurt during the show?

You get the picture.

And his response was the same for all of them.

You got to come in and find out for yourself.

So nine of us, all agreed, we had to find out.

What is this banana show about?

We entered this establishment (I use those words loosely) with excitement and wonder.

I'm not going to share what happens at the banana show (yet).

But I did learn a valuable marketing lesson.

Which brings us to one of my favorite marketing topics.

➡️ THE OFFER

Vito Corleone said it best in the Godfather:

"I'm going to make him an offer he can't refuse..."

We are constantly bombarded with offers everyday.

✅ Buy 1, Get 1 Free

✅ Sign up in the next 1hr and receive a free army boot

✅ Good Only Until 12/31/22

✅ Up to 50% off

✅ 1st time customers receive a free hat

✅ No payments until 2023

You get it.

Now whatever your product or service is, create a specific offer.

Example:

Let's say you own an online candle business.

Some offers might be:

✅ Refer a friend and get 20% off next order

✅ Free shipping for new customers

✅ Free shipping for orders over $50

✅ Free USB lighters for orders over $100

✅ Join our candle club and receive VIP pricing

Get specific to your audience.

Is this offer for current customers?

Attracting new ones?

✅ What would get you to buy your offer?

✅ When was the last time you got hooked by an offer?

Have fun and step out of your comfort zone!

I want to see you win and am here to help!

Resource We ❤️

SmartWriter.ai

Never waste time researching or writing 'personalised' emails again. Automate your entire outreach process. 40x faster and 6x cheaper than humans.

Until Tomorrow 🗓

That's a wrap! We'll have more marketing goodness tomorrow.

Please send your comments, questions, etc. on over!

We understand that one size doesn't fit all (like the Snuggie)🙃

That's why we offer FREE 30 minute consultation to address your specific concerns.

Keep Exploring 🌎 and Be Kind ❤️

DISCLAIMER: This newsletter is strictly educational. Please be careful and do your own research. 🧐