Hi 👋

Do you know there is a saying in sales:

ABC.

Always Be Closing.

I think that it also stands for:

Always Build Content.

Content is king and you need to continue to build it.

But where should you build?

Let’s take a look at Instagram

Did you know that:

✅ 71% of US businesses use Instagram to market their brand to more than 1 billion users

✅ 90% of people follow at least one business on Instagram

✅ 50% of the users use Instagram to discover new brands

However, over 90% of small businesses struggle to use it effectively.

So what’s the best path forward?

You know Milk Money Marketing is not going to let you struggle.

Are you ready to learn Instagram tips to build your content?

We’re excited too.

LFG!

🔑 Instagram Marketing Tips

1. What's your goal?

One of the challenges I see small businesses struggle with is not having a clear goal.

If you do not have a target, guess what? You are going to waste time, money, resources and your brand is going to struggle.

Here are few goals to think about for your Instagram strategy:

✅ Increase sales by X

✅ Build brand awareness

✅ Boost customer engagement

2. Profile Essentials

You don't leave your house without your wallet, keys and cell phone. Your Instagram profile has a few basic elements too.

✅ Business name/ category

✅ Profile picture

✅ Contact info (phone, email, physical address (if necessary))

Make sure your business name is easy to search and your logo is recognizable.

3. Enhance your bio

What's the first thing your customer's see? Is it eye catching or boring AF?

Your bio lets your customers know who you are and what you do.

Make sure to include:

✅ Your tag line

✅ Announcements, promos or upcoming launches

4. Bio link

Where do you want your customer's to go next? Your landing page? See your new product line? New offer? Be intentional with your bio link.

Do you have multiple pages?

✅ Use a service like Linktree  

This service gives you and your customers multiple pages to choose.

5. Give it away

How do you get people in the door?

It's all about the offer!

✅ People love giveaways, promos, deals and everything in between.

✅ Giveaways promote brand awareness, engagement and attract new customers.

Maybe team up with a brand that complements yours?

Peanut butter did it with jelly!

6. Geo target

Make sure you geo target your posts if you have a physical store. This provides customers with location data to find you and helps users see more posts from that location.

7. User Generated Content

Creating content is time consuming and tricky at times.

Why not engage your customers content and give them credit?

It will get them pumped up and you now have new content to post!

8. Hashtags

Remember playing tag in elementary school?

Well let's use it for your small business too.

Hashtags allow users to discover your business, see your content and help you build brand awareness.

Tag your it!

FYI, tag backs are allowed!

9. Influencers

Did you know 37% of consumers trust influencers over brands?

You don't need the Kim Kardashians of the world.

✅ There are resources (here) where you can find local influencers to promote your brand.

And if you are reading this and want help, shoot me a note and I will promote your brand in an upcoming post!

10. Let's go shopping

Over 100 million people use Instagram's shopping features.

✅ Take advantage of Instagram's commerce tools. 

Make is easy for customers to purchase from you.

11. Engagement

The average person spends 53 minutes a day on Instagram.

✅ Reply to their comments, posts, etc.

✅ Ask them what they would like to see more of.

12. Share the process

Who doesn't want to see behind the curtain?

There's a great documentary of how an episode of South Park gets made.

✅ Be vulnerable and share your creative process or what it takes to build your business.

You might be surprised about the engagement it brings.

13. It's all about the data

At the end of the day analyze your data.

✅ There are free tools that will allow you to see your metrics.

Review the data, make sure it's on track with your goals and tweak as necessary.

❤️ Resources We ❤️

Mile Square Labs - Build a strong sales engine. MileSquareLabs implements processes that drive growth 🚀 

Groundswell Systems - Automate marketing engagement

Every referral that closes, for Groundswell, gets Apple Airpods. Reach out for the details.

Beehiiv - Easiest way to create a newsletter 📝

Rocking Candles - Best candles ever🕯

Dolly Moo - Awesome bath and body products!

🥛Until Next Week 🥛

Please share your thoughts of how we can make this better for you!

• Scale 1-10, how are we doing?

• It's a recession, what else should we cover?

And if you want help building your marketing plan for the second half…

⬇️ ⬇️ ⬇️

Book a meeting with us HERE

Explore Often 🚀 Be Kind ❤️ Have Fun 🤟🏼