🔥E-Mail Marketing Tips

Happy New Year!  

As the Fugees famously sang:

Ready or not here I come, you can't hide, 

Gonna find you and make you want me...

2023 is here. 

Ready or not, it's here. 

We're coming out swinging for you this year and gonna bring you the business every week. 

It might sound like the world is falling apart, but one thing is for certain. 

You are in the right place for marketing nuggets to attract, engage, retain and drive marketing gold. 

Are you with me? 

Ready or not,  here we go! 🚀

🔥 E-Mail Marketing Tips 🔥

Do you know when the first e-mail was sent?  

1971.  

I was just as surprised as you.😳    

And guess how many emails were sent last year? 

333.2 Billion.  

There are so many other stats here  that are 🤯

So how do you stand out?   

Let's take a 👀 the ways to get peoples' attention 📣

➡️ Plan. 

Write down your plan which should include: 

Email topic, Owner (who's writing it), Subject, email list name, cadence and metrics. 

➡️ Desired outcome. 

Why are you sending the email? 

New product, Staying top of mind, New Offer? 

Get specific. 

➡️ Target. 

My doctor's office always emails me about my next mammogram. 🤦🏼‍♂️

I'm not sure what they are trying to tell me, but it's so annoying! 

Make sure you include the right people in the right lists. 

➡️ Timeline. 

What kind of campaign are you running?  

Week. Month. Quarterly. Seasonal. Annually.

Define the timeline and stick to it. 

➡️ Email cadence. 

How many emails are you sending? 

How often? 

Why? 

Put yourself in the recipient's position.  

➡️ Subject line

If you remember one thing from this email, remember this: 

NO CAPS.   

Do not write:   GARY, ARE YOU READY FOR COMBAT? 

Make the subject lines personalized, value driven and create curiosity 🤔 

Here are examples 

➡️ Content. 

Meet them where they are at in the buying process. 

Make the content specific to them so they find it valuable.   💰

➡️ Clear Call to Action (CTA) 

Keep it simple and don't give them many options.   

Example: 

Click here to get an additional 15% off your order. 

Sign up today and receive 20% off your first order 

Simple scales and complexity fails.  

➡️ Test

Please remember to test and make sure it works on all your devices before you send out. 

➡️ Review metrics. 

Jay Z says it best " Men lie. Women lie. Numbers don't" 

What are your metrics telling you?   

Trust your data, so you can make adjustments and create better outcomes. 🙌🏻

Resource We ❤️

Groundswell Systems 

This is our new marketing technology we are offering.  Small businesses are lovin' it! 🥰

That's a wrap! 🥛

We are fired up for you, your business and your success!  

And understand that one size doesn't fit all (like the Snuggie)🙃

You can book a call with us to review your marketing plan at Groundswell Systems. 

Keep Exploring 🌎 Be Kind ❤️ Execute🚀