Hey 👋

Why does one ad campaign work and another fall flat? 😕

There are so many factors to consider when creating an ad campaign.

Do you know your ROI on your Facebook Ads in Q1? 🤷🏻‍♂️

Don’t worry, a lot of small business owners have no clue.

You have probably been told to use Facebook Ads and the customers will roll right in.

That’s an ineffective approach.

But there is good news. 😮

What if I told you if you made a few adjustments the likely hood of your Facebook Ads gaining attention would improve?

Are you ready to check it out?

Let's go! 🚀

#1 ➡️ The Offer

You heard me say it before and I will say it again.

What is your offer?

Why does this ad work?

Visual ➡️ Offer is noticed immediately (i.e. Free Trial) and the colors standout.

Relevant ➡️ We all enjoy snacks. And if I can have healthy ones, why not!

Valuable ➡️ Who doesn't like free? And it's good for me? Let's do it!

Call to Action ➡️ Free box just pay shipping. Easy new step!

#2 ➡️ Track Sales

It doesn't matter how many people like 👍 a post or share it.

You need people to spend 💰with you.

Don't get me wrong, likes and shares are good, but you need to understand what is converting to sales.

If an ad is not producing results, stop paying for it and adjust accordingly (i.e. personas, location, offer, etc).

Got an ad that is crushing it?

Scale it and TRACK the results! 📈

It is critical to TRACK the numbers and to identify any leakage!

Remember to understand your overhead.

#3 ➡️ It's All About the Foundation

Can you have a successful ad campaign right off the bat?

Maybe.

But you’ll always having tweaking to do.

You don't build a house without a solid foundation.

The same applies to your Facebook Ad campaigns.

Testing and optimizing the data will put you on the best path to create a campaign that produces results.

✅ Focus on what works.

✅ And stop doing what isn't working.

But what should you be focused on?

Great question!

Here are elements to test:

Ad Design ➡️ Image, Text, Headline, Call to Action, Offer

Targeting ➡️ Country, Gender, Interests, Age, Custom Audiences, Education, Relationship, Groups

Miscellaneous ➡️ Landing Page/Product Page, Ad Placement, Campaign Objective, Ad Type

Where should you place the ad?

Here are Facebook's Three Major Ad Placements

And you should split test your ads too!

Here's great article on split testing

At the end of the day - Test, Test, Test!

#4 ➡️ Focus on LTV (Customer Lifetime Value)

Are you looking for a quick hit?

Or do you want your customer to return time and time again?

A lot of times Facebook Ads fall flat because people are looking at the short-term and not looking at the Long-Term vision.

You need to consider the long term vision and the customer lifetime value when you are planning your ads strategy.

#5 ➡️ Clear Goals

You know that if you don't have a target, you will not hit the target.

Get clear with your goals. 🎯

Let's say in 2023 you want to increase your sales up to 12,000 units sold.

That's 1,000 per month.

And 33 units per day.

How many sales do you need to make to sell 33 units a day?

It sounds so simple, but many people don't think about it.

You need to dig into all the details.

Legendary basketball coach John Wooden would teach his athletes how to put on their socks! Read about it here

"...it's the little details, that make the big things come out." - John Wooden

Well, that's it for the 5 Tips for creating your 🔥 Facebook Ads

Remember:

✅ Offer - Make it attractive

✅ Track Sales, Not Likes

✅ Foundation

✅ Focus on Customer Lifetime Value

✅ Set Clear Goals

Keep it simple and take action!

Many people talk about it, but you are doing to do something about it!

❤️ Resources We ❤️

Mile Square Labs - Build a strong sales engine. MileSquareLabs implements processes that drive growth 🚀 

Groundswell Systems - Drive customer engagement and leads with a complete online business platform.

Every referral that closes, for Groundswell, gets Apple Airpods. Reach out for the details.

Beehiiv - Easiest way to create a newsletter 📝

Rocking Candles - Candles smell great and you’ve helping find a cure

🥛Until Next Week 🥛

Have the best weekend and keep sending your feedback!

Share Your Thoughts

• Scale 1-10, how are we doing?

• It's a recession, what else should we cover?

Want to learn how others are approaching their marketing strategy?

Book a meeting with us HERE

Explore Often 🚀 Be Kind ❤️ Have Fun 🤟🏼