📅 Holiday Marketing Calendar 📅

Author

Kevin A
October 27, 2023

Hi 👋

Did you know that online sales were $211B last November and December?

And the average online shopper spends about $5k each year?

The holiday season is quickly approaching and you need to be prepared to reap the rewards of online shoppers.

Milk Money has put together a marketing calendar plan.

We’re not making any promises, but you need to take action and plan if you want to win!

Oh.

There’s a surprise for you at the end.

Are you ready?

You know we are.

LFG🚀

📅 Holiday Marketing Calendar 📅

Creating a calendar for holiday season email marketing is a great way to stay organized and ensure your email campaigns are creative and effective.

*Alcohol consumption can severely impact your planning - be responsible!

Here's a step-by-step calendar for crafting compelling holiday email offers:

Week 1: Preparations (2 weeks before the season)

  1. Day 1: Define Your Campaign Goals - What are you trying to achieve with your holiday emails? Sales, engagement, brand awareness?

  2. Day 2: Segment Your Email List - Identify your target audiences and create segmented email lists based on demographics, past purchase behavior, and preferences.

  3. Day 3: Plan Your Offers - Decide on the types of offers you'll promote during the holiday season, such as discounts, bundles, free shipping, or exclusive products.

  4. Day 4: Create an Email Content Calendar - Plan the content and themes for each email, considering key dates like Black Friday, Cyber Monday, and other holiday events.

Week 2: Design and Content Creation (1 week before the season)

  1. Day 1: Craft Eye-Catching Subject Lines - Write subject lines that are engaging and create a sense of urgency or excitement.

  2. Day 2: Design Creative Templates - Create visually appealing email templates that align with your brand and holiday themes.

  3. Day 3: Create Compelling Copy - Write persuasive and concise copy that highlights your offers, product benefits, and holiday spirit.

  4. Day 4: Develop Stunning Visuals - Design or source high-quality images and graphics that complement your email content.

Week 3: Testing and Setup (Start of the holiday season)

  1. Day 1: Test Email Deliverability - Ensure your emails are not marked as spam by running spam tests and checking deliverability rates.

  2. Day 2: A/B Testing - Set up A/B tests for subject lines, content, and CTAs to determine what resonates best with your audience.

  3. Day 3: Implement Personalization - Add personalized elements to your emails, like recipient's names and product recommendations.

Week 4: Deployment and Optimization (During the holiday season)

  1. Day 1: Black Friday Email - Send a compelling email for Black Friday promotions and deals.

  2. Day 2: Cyber Monday Email - Create and schedule a Cyber Monday email with exclusive offers.

  3. Day 3: Holiday-themed Emails - Throughout the week, send holiday-themed emails, such as gift guides, wish lists, or "12 Days of Christmas" promotions.

  4. Day 4: Monitor and Analyze - Continuously track open rates, click-through rates, and conversion rates. Make adjustments as needed.

Week 5: Post-Holiday Follow-up (After the holiday season)

  1. Day 1: Post-Holiday Thank You Email - Send thank-you emails to customers and offer post-holiday deals or encourage them to write reviews.

  2. Day 2: Clearance Sale Email - Promote clearance sales to clear out holiday inventory.

  3. Day 3: New Year's Email - Welcome the new year with special offers or messages of appreciation.

  4. Day 4: Analyze Results - Analyze the overall performance of your holiday email campaigns, and document lessons learned for next year.

This calendar will help you stay organized, ensuring your holiday email marketing is both creative and successful. Don't forget to continuously monitor your results and make data-driven decisions to optimize your email campaigns.

And you know Milk Money shares our homework🥛

Here are five email offers for an online business that sells services:

1. Exclusive Service Bundle Offer:

Subject: "Unlock Our Best Services with This Exclusive Bundle!"

  • Offer: Combine three of our premium services into one exclusive bundle.

  • Benefits: Save up to 25% on the total cost, streamline your solutions, and enjoy the convenience of a one-stop package.

  • Call to Action: "Get Started Now" button linking to the bundle page.

2. Limited-Time Discount Offer:

Subject: "Flash Sale: 20% Off Our Services Ends Soon!"

  • Offer: Enjoy a 20% discount on any service of your choice for a limited time.

  • Benefits: Save on high-quality, professional services, and achieve your goals without breaking the bank.

  • Call to Action: "Claim Your Discount" button leading to the service selection page.

3. Referral Program Offer:

Subject: "Refer a Friend and Both Get Rewarded!"

  • Offer: Refer a friend to our services, and you both receive a $50 credit.

  • Benefits: Help your friends access top-notch services while earning rewards for yourselft.

  • Call to Action: "Refer a Friend" button for more details on the referral program.

4. Free Consultation Offer:

Subject: "Book Your Free Consultation Today!"

  • Offer: Sign up for a free 30-minute consultation with our experts.

  • Benefits: Gain insights, discuss your needs, and explore how our services can benefit your business.

  • Call to Action: "Book Now" button to schedule a consultation.

5. Loyalty Rewards Offer:

Subject: "We Appreciate Your Loyalty - Enjoy a Special Offer!"

  • Offer: As a token of our appreciation, loyal customers get 10% off their next service.

  • Benefits: Continue to receive premium services at an exclusive discounted rate.

  • Call to Action: "Redeem Your Offer" button linking to the service selection page.

Tweak those as necessary and get that paper!

❤️ Resources We ❤️

Easiest way to create a newsletter ✍🏻

Best candles ever🕯

🥛Until Next Week🥛

If you enjoy it, share it with your friends, family and community.

And let us know if you like the Monday newsletter vs Friday!

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