How to leverage TikTok 📣

Every generation has different dance moves.

The jitterbug and twist.

Bop and disco.

Moonwalk and the Roger Rabbit.

Can you teach me how to Dougie?

There are so many more, but this generation has given us TikTok.

Love it or hate it, it is here.

How many TikToks have you watched this week?

I downloaded the app and went down the rabbit hole. 🐇

Now I know why TikTok has over 1 billion active monthly users. 👩🏻‍🦰

There are so many roads to explore and also many opportunities for your business to thrive.

But isn’t TikTok getting banned soon?

Who knows?

You can read about the bans here.

Right now it is alive and kicking so I’m going to share ways you might want to use it for your business.

Are you with me?

Good.

Let’s go! 🔥

TikTok for Your Business

Let’s take a 👀 at the numbers:

✅ 2 out of 3 users are likely to buy something while on the platform

✅ 50% of users have bought something after watching a TikTok LIVE

✅ 77% of users like when brands come up with new challenges, trends or memes for others to join in on

Those are powerful numbers.

Things to Consider

You must have a hook, story and CTA.

✅ Hook: You have a few seconds to capture your customers attention.

Examples:

➡️Did you know that…

➡️You don’t want to miss this!

➡️Follow these steps to…

➡️Instead of buying this, buy this!

✅ Story

📖Everyone loves a story. Tell one. A story will build up interest. It can have many chapters and be a great way to kick off a campaign!

✅ CTA

📣 Ask them to take an action. Remember 2 out of 3 users are likely to buy something while on the platform.

Brand Alignment

You need clear messaging for your brand.

What you do on TikTok is only for TikTok.

Do not think you can use your Instagram content on TikTok. It will not work and you will waste valuable time.

What’s Trending

Keep a pulse of what’s trending in on TikTok and in your space.

Are there any new features, filters, effects, etc. being used?

What products have gone viral? #tiktokmademebuy

Community

It’s all about consistency. Post frequently, engage your community, ask them questions and be authentic.

Leverage your customers’ vids, product reviews, and help to build an active community.

Experiment

Test, test, test. Try out different videos.

✅ Unboxing.

✅ Life Hack.

✅ Explainer

✅ How-to

✅ Walk through the process. (I know there is one subscriber who has a killer candle company 🕯️ show me the process🙂)

Stay Active

You need to do this every day.

Reply to your customers questions and send them vids directly related to their questions.

But I’m going on a trip?

Take them with you!

It gives you an opportunity to give them a unique experience.

Influencers

Keep your friends close and the influencers closer.

There are so many influencers who can sky rocket your brand.

Everyone wants the celeb endorsement, but I’d say look local.

Engage in their community.

Don’t be like everyone else.

Get involved and build the relationship.

Trust the Data

I will not stop telling you to check your numbers.

Review your numbers and check out the best times to post here.

Performance

Who is doing this really well?

This is a great resource to learn what brands are crushing it!

That’s what we have for TikTok!

Have fun with the creative process and think about what you would want to see from your brand.

Grab their attention, tell a story and have them take an action.

1 billion monthly active users. 😳

Get after it! 🚀

Resources We ❤️ 

Beehiiv

A newsletter platform that is so easy to use. FYI, MilkMoneyMarketing uses it and the link⬆️ is my affiliate link. 💰️

Groundswell Systems

This is our new marketing technology we are offering. Small businesses are lovin' it! 🥰

That's a wrap! 🥛

We are fired up for you, your business and your success!

You can book a call with us to review your marketing plan at Groundswell Systems.

Keep Exploring 🌎️ Be Kind ❤️ Execute🚀