Hi 👋

Did you know the Patriots were down 28-3 during Super Bowl LI?

Do you think Tom Brady put his head down?

Not a chance.

Tom Brady and crew knew they still had time to attack and win the game.

And guess what happened?

They were determined to execute their strategy and they WON!

And what a come back it was!

Now that we’re are almost halfway through 2023, it’s time for a check.

How is your business performing against your marketing KPIs?

Be honest.

Is your business the Atlanta Falcons in the first half?

Or the Patriots?

Wherever you sit, you know you need to execute like the Patriots did in the 2nd half.

Unless you want to say, “F*** it!”

But that’s not you.

And when you have MilkMoneyMarketing in your corner you know you are going to soar!

Everyone loves an amazing comeback story (maybe not the Atlanta Falcons)

Are you ready to evaluate the first half and win the second half of 2023?

You know we are..

So LFG! 🚀

✅ Mid-Year Marketing Check In ✅ 

As Jay Z says: Men lie. Women lie. Numbers don’t.

Check the Numbers

• Where do you rank against your KPIs?

• Where your KPIs too lofty or not lofty enough?

• Adjust accordingly, set a realistic goal and a stretch goal.

  Social Media

• Which campaigns have performed the best? How come?

• What can you do to get your brand to stand out in the crowd?

• What’s one idea you have’t tested yet?

  Website

• Check that your pages and links are working.

• What can you tweak to make the customer experience even better?

• Why would you come to your site?

  Email Marketing

• How are you engaging your customers?

• What’s the frequency? FYI- Minimum should be 1x a week.

• Remember out of sight. Out of mind.

  Google My Business

• Reviews are very important to your business.

• Make sure you are getting reviews from every customer.

• Create an offer to get a review.

  Customer Journey

• Who are your customers?

• What are your customers’ demographics, preferences and needs?

• How are you effectively engaging with them?

Those will get you and your business in a better position to dominate.

Remember only you can prevent forrest fires.

Ask for feedback 🗣 leverage resources 💻 and execute! 🚀

❤️ Resources We ❤️

Mile Square Labs - Build a strong sales engine. MileSquareLabs implements processes that drive growth 🚀 

Groundswell Systems - Drive customer engagement and leads with a complete online business platform.

Every referral that closes, for Groundswell, gets Apple Airpods. Reach out for the details.

Beehiiv - Easiest way to create a newsletter 📝

Rocking Candles - Best candles ever.🕯

🥛Until Next Week 🥛

Have the best weekend and keep sending your feedback!

Share Your Thoughts

• Scale 1-10, how are we doing?

• It's a recession, what else should we cover?

Want to learn how others are approaching their marketing strategy?

Book a meeting with us HERE

Explore Often 🚀 Be Kind ❤️ Have Fun 🤟🏼