Milk Money Marketing 🥛

What's one sound that could make you move so fast as a kid?

The ice cream truck's music!

And after a quick negotiation with your parents, you sprinted like Usain Bolt to the truck!

But what happened next?

Did you say, " Give me an ice cream?" 🍦

No!

You said, "I want a waffle cone, with vanilla ice cream, dipped in dark chocolate and covered with rainbow sprinkles."

You were specific.

That leads us to step 2 in your marketing plan.

Step #2 ➡️ What are your Marketing Goals?

Your marketing goals need to support your company goals.

A simple, yet effective goal setting formula is S.M.A.R.T.

Specific ➡️ I want to grow the number of leads on our website.

Measurable ➡️ I want to grow the number of monthly leads on our website by 20%.

Achievable ➡️ Since we generated about 20 leads from our website right now, I want to grow number leads to 24.

Relevant ➡️ I want to grow the website leads to 24 because our team closes 10% more website leads versus local event leads.

Time-bound ➡️ I want to grow the website leads to 24 because our team closes 10% more website leads versus local event leads. I'll reach 24 leads in the next 3 months.

Using the S.M.A.R.T framework you are not asking for ice cream, you are getting that delicious ice cream cone with the sprinkles!

Resource We ❤️

Canva 

Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

Until Tomorrow 🗓

That's a wrap! We'll have more marketing goodness tomorrow. 🥛

Please send your comments, questions, etc. on over!

We understand that one size doesn't fit all (like the Snuggie)🙃

That's why we offer FREE 30 minute consultation to address your specific concerns.

Keep exploring 🚀 and Be Kind ❤️

DISCLAIMER: This newsletter is strictly educational. Please be careful and do your own research. 🧐