No Ticket. No Taco 😕

Kevin A
November 03, 2022

Tequila and Cinco de Mayo aren't the only great things to come out of Mexico. 🇲🇽

Really?

Nope.

There's also tacos from Los Tacos No. 1 🌮

Los Tacos No. 1 is my favorite taco joint in NYC. Period.

The line is always out the door and the wait is worth it!

When you walk in there is a simple message on the wall:

NO TICKET. NO TACO.

You need a ticket documenting what you purchased.

Guess what?

You need to document your marketing strategy in order to achieve your goals. 🏆

Good news, I got you!

Start with Why ➡️ Why are you sending out specific messages?

Establish Your Goals ➡️ What are your metrics? i.e. # of new leads from website

Who's Your Audience ➡️ Where is your audience coming from?

Ex. Local events, Twitter, Facebook, Summer BBQs, Late Night Dinner Meetings?

Everyone thinks they need to use all the platforms; but do you really?

If your audience is on Twitter, use it.

Test others, but stick with your No.1

What's the Content for Each Persona ➡️ What content are you sending to each buyer during their journey with you? Attract, Engage, Convert.

Specific Goals for Attracting, Engaging and Converting ⬇️

Attract

Goal: Brand Awareness ➡️ Metrics: Views, Social Shares, Time on Page

Engage

Goal: Building a Following ➡️Metrics: Subscribers, Followers on Social Media

Convert

Goal: Closed Deals ➡️ Metrics: Sales Conversion Rate, Sales Cycle Length, Contract Size

Define Your Channels 📺 ➡️ What channels are you using?

YouTube, Twitter, Blog, Local Events, etc. Y

Again, you don't have to use them all!

Use A Calendar 🗓 ➡️ Consistency is critical. Who, What, When? Repeat.

Whimsical combines whiteboards and docs in an all-in-one collaboration hub.

That's a wrap! We'll have more marketing goodness tomorrow.

Please send your comments, questions, etc. on over!

We understand that one size doesn't fit all (like the Snuggie)🙃

Keep Exploring 🌎 and Be Kind ❤️

DISCLAIMER: This newsletter is strictly educational. Please be careful and do your own research. 🧐

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