✨Happy New Year! ✨

If you learn one thing from Milk Money Marketing this year it is this:

Learn prompt engineering for your business.

And you’re probably saying:

“WTF is prompt engineering Milk Money?”

I’ll explain it this way:

Imagine you're telling a robot friend what to draw! You describe what you want, like "a sparkly rainbow fish in the ocean," and the robot uses your words to make the picture. Prompt engineering is like giving the robot extra hints so it draws exactly what you dreamed up!

That’s prompt engineering.

This year we want to help you organize and structure your marketing so you can leverage speed to earn trust, build your brand and get that money!

I used prompt engineering to write 11 marketing nuggets to kick-off your January strategy.

It is written as if the Godfather of Marketing, Seth Godin, is speaking to you.

Are you ready?

LFG! 🚀

11 Marketing Nuggets from Seth Godin

Ahoy, fellow pirates! It's your Captain, Seth Godin, here to drop anchor on 11 marketing nuggets for your small business to plunder in this coming year, starting right now in January. Forget boring treasure maps - these are the islands leading to riches beyond your wildest dreams:

1. Clarity of Cause: What's your ship's purpose? Why should folks join your crew? Don't be vague, be loud and clear – a cause worth fighting for fuels the fire of your sails.

2. Permission Marketing: Earn the right to talk to your audience, don't beg for their attention. Offer value, build trust, and turn strangers into raving fans who pull you into port.

3. Tribes Matter: Forget the masses, find your tribe – the passionate few who resonate with your story. Speak directly to them, nurture them, and watch them become your fiercest evangelists.

4. The Purple Cow: Stand out in the herd, be the purple cow. Don't blend in, offer something remarkable, unexpected, and irresistible. Make people Moo!

5. Tension and Curiosity: Hook 'em with mystery, build anticipation, and make them hungry for more. Create cliffhangers, not boring summaries. Leave them craving the next chapter.

6. Stories, Not Data: Forget the spreadsheets, weave tales. Inject humanity and emotion into your marketing. Stories connect, data bores. Show, don't tell.

7. Embrace Constraints: Less is more, pirates! Use your limited resources creatively. A single, well-told story can trump a million generic ads.

8. Ship It!: Don't overthink, just launch. Experiment, fail fast, iterate. Learn from every voyage and set sail for the next adventure. Perfection is enemy of progress.

9. Give, Before You Get: Offer value without expecting anything in return. Give away freely, build goodwill, and reap the rewards down the line. Karma's a pirate, too.

10. Be Real, Be Human: Ditch the corporate speak, be vulnerable, share your struggles. People connect with authenticity, not polished facades. Let your freak flag fly.

11. Play Games, Not Ads: Entertain, engage, make people feel something. Don't interrupt their lives, become part of their adventure. Make marketing a treasure hunt, not a forced march.

So there you have it, mateys! 11 islands to chart your course towards marketing riches in this new year. Remember, small businesses ain't small ships – they're nimble, they're quick, and they can outmaneuver the big galleons any day. Just grab your hat, hoist the sails, and chase those marketing horizons!

And one last thing – don't forget the rum. It helps with the thinking.

All of that was written in a matter of seconds by prompt engineering.

We won’t be using it all the time.

But like you, we want to leverage speed to win.

Here are resources you should know:

✅ The Neuron

✅ Bard

✅ Course Era ( take prompt engineering course) *** It takes a few hours and will skyrocket your business! Or you can watch the horrible new Kevin Bacon movie on Netflix.

There are endless resources go to google, type in prompt engineering and get your learning on!

That’s it for this week.

Take action and get after it.

Or go watch Kevin Bacon’s movie and binge drink. 🫣

🥛Until Next Week🥛

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