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Who Sent You?
Kevin A
November 29, 2022
How was the new restaurant?
Dude, it was killer!
You definitely need to check it out!
Sweet, I'll put it on my list.
We tend to take peoples suggestions when it comes going to new places, reading a new book, watching a show, etc.
Did you know companies found that referred customers are 18% more loyal, have a 16% higher lifetime value rate, and spend 13% more than their non-referred counterparts?
That leads me today's marketing nugget.
Creating a Referral Program 🎟
This is a very easy way to generate more clients, especially during the holiday season.
Steps to Take
Set your goals.
Research how referrals are coming to your business.
List possible customer referral sources.
Identify channels to host your referral program.
Make a plan to reach out.
Identify your referral incentives.
Create resources to alert your customers.
Set up tracking.
Say Thank You.
Follow up on your referrals quickly.
Improve your referral program.
Types of Referral Programs
Contests or Giveaways
Social Gifting
Fundraisers
Customer Loyalty Tiers
Seasonal Campaigns
Exclusive Events
Easy peasy, now all you have to do is execute!
Resource We ❤️
Use Google Docs to create, and collaborate on online documents.
Until Tomorrow 🗓
That's a wrap! We'll have more marketing goodness tomorrow. 🥛
Please send your comments, questions, etc. on over!
We understand that one size doesn't fit all (like the Snuggie)🙃
Keep Exploring 🌎 and Be Kind ❤️
DISCLAIMER: This newsletter is strictly educational. Please be careful and do your own research. 🧐
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