SMS - Foundation

Does it work?

Brian Fantana says it best:

60% of the time it works every time!

Epic line from the movie Anchorman.

And you know those accidental texts you've sent at 1am?

According to Mobile Marketing Magazine, the open rate of those texts is 98%.

People are reading them. 😳

So that's why this week we'll be sharing best practices around SMS(Short Message Service). aka. Text messages.

SMS Best Practices - Foundation 🤳🏻

You don't like random text messages and neither to your customers.

Things to consider:

✅ Get permission - This is critical to earning trust with your customers.

✅ Consider a short code - Short codes are 5-6 digit phone number that are made for marketing purposes. Easy to remember and you can send quickly.

✅ Be engaging - Once you have permission, be engaging and brief. It's about the OFFER!

✅ Be relevant - Use words that work for your brand.

✅ Respond Quickly - Have a conversation, ask for feedback and keep them engaged. People use chat bots, which offer quick response. But I'd encourage a hybrid method and make it personal!

Think about the last time you engaged with a company via text.

What was that experience like?

How would you make it better?

Do that for you business.

Resource We ❤️

Bitly

URL shortener for your text messages

Until Tomorrow 🗓

That's a wrap! 🥛

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DISCLAIMER: This newsletter is strictly educational. Please be careful and do your own research. 🧐